Theo van Aalst
Strategy & Organisation
Theo knows how to turn a strategy into practical steps. He builds on experience in a mix of operational, commercial and strategic positions. Theo puts the organisation in motion and keeps it moving forward. Theo was among others director of marketing and strategy at PostNL. He now works as an executive advisor to the board.
Theo is motivated to connect and engage people and different perspectives in a jointly carried goal and action plan.
Marlies van Laarhoven
Strategy & Leadership
Through her experience at Procter & Gamble, Arthur D. Little and as an entrepreneur, Marlies knows how to approach a complicated challenge and accelerate finding innovative solutions. She quickly identifies root causes of issues. Marlies listens and takes an open and broad view. Energetic and confidence inspiring, Marlies brings the right people to the table and leads them at high speed towards resolution. Marlies works as an out-of-the-box executive coach and advisor to the board.
Marlies shifts people’s mindsets and is driven by her own vision for a healthy business in a viable society.
Lieke Duijmelings
Strategy & Marketing
Based on 20 years of work experience as a director of marketing at Unilever, Mars and Bavaria, Lieke knows how to gear up strength and profitability of global brands and product lines. By building brands with a purpose, Lieke unleashes the organisations energy. Currently she is Commercial Director at fastned.
Lieke strives for progress by connecting new insights and clear choices with a team’s energy.
Benedikt Wirmer
Strategy & Sustainability
Benedikt brings the perspective of the millennium generation. He integrates business sense with technological know-how and social engagement. Combining a scientist mind with a practical business mind himself, he can translate between different mindsets. This enables him to oversee complexity and make it simple. Benedikt is currently Director Energy- and Climate Policy at the German fuel and energy industry association.
Benedikt seeks simple solutions to complex problems.
Jan Bos
Strategy & Finance
As a director of finance, Jan understands the needs of shareholders as much as the needs of day to day financial management. For 7 years, Jan was CFO at PostNL. Currently he holds the position of CFO at BME Group. Jan gets to the point quickly and seeks challenges. No nonense.
Jan supports Fresh Eyes! as a shareholder and advisor.
Danielle van der Veeken
Strategy & Supply Chain Ecosystems
From the start of her career, Danielle has enjoyed taking on complex roles and assignments which had, most of the times, an unknown path to success. From her extensive experience in supply chain operations (including logistics, manufacturing, M&A and program management), she has built a deep understanding of processes and the dynamics within the value chain partnerships. Danielle oversees quickly what is needed to get teams and programs moving in the right direction and can define and implement a long term strategy and transformation programs.
Danielle enjoys taking on the challenges that come with the unique and complex transformation towards more sustainable supply chain ecosystems.